FishEye Collaborative
Branding, Logo, Web
FishEye Collaborative is an emerging conservation technology non-profit specializing in marine conservation bioacoustics. They do research and development on non-invasive listening technologies that can help evaluate and protect ocean habitats. Their collaborators include the Cornell University Center for Conservation Bioacoustics, the Smithsonian National Museum of Natural History, the FORTH Institute, and the Curaçao Sea Aquarium and Substation. An inaugural website and brand identity was developed to support their first scientific publication and to introduce them to the public.
The Bedrock
While the main purpose of the collaboration was to design a beautiful new website, we used the opportunity to build a robust brand foundation on solid bedrock to support future organizational needs. Building off an existing logo, we worked backward to create a new, simplistic mark.
This helped strengthen brand conceptually and filled in gaps across mediums. Next, an appropriate and informed typographic set, color palette, pattern library, and additional ID elements were created.
The Colors Aquatic
Drawing inspiration from the shallow tropical waters of the Caribbean and the undersea environment where the organization primarily operates, an appropriate, utilitarian, and aesthetically pleasing color palette was developed.
A Harmonious Identity
A brand guide was developed to expand on the core, guiding elements to ensure all mediums and applications are thoughtfully constructed and designed.
Pockota Medium (for headlines) and Public Sans (for everything else) paired well together typographically. Together these fonts presented an appropriate balance of science-text-book seriousness, modernity, playfulness, and readability.
High resolution abstracted coral reef patterns were collected and treated with brand gradients to supplement visuals as background textures.
Additionally, an existing library of beautiful photographs was folded into the visual language.
For the species library, a celebrated and renowned illustrator of oceanic field guides was brought onboard for a licensing partnership (stand-in illustrations are used on this case study but the actual licensed ones are present on the live project/brand).
A data visualization system was developed alongside an undersea scene-building toolkit for scientific diagrams, charts, and figures.
Digital Applications
A modern website, including a fully searchable and browsable fish sound library microsite, was designed and developed. Additionally, a social suite was created to help showcase the work of the organization and make the scientific findings approachable and fun.
Physical Applications
To inspire the crew to ideate into the future, a suite of physical applications was envisioned.
